What is a wine merchant?

Updated at June 16th, 2020

Wine merchants are wineries, wine clubs, and wine shops. There are more than 17,000 of them in the United States alone. We cannot provide you a comprehensive list of these merchants, but please be assured that our program will award you points at any qualifying business. The wine merchant category does not include restaurants, grocery stores, or other locations that may sell wine, but for whom wine is not a primary part of their business.

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